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When his book was published in 2005, it proved equally successful.
The Game featured on the New York Times Bestseller List for two months in 2005 and spawned a VH1 television series The Pickup Artist, hosted by 'Mystery'.
Mix/stir well, pour into the bowl of life and we have what can only be defined as an adventure of discovery.
This dish requires me to filter through the meaningless “get to know you” chatter, while simultaneously attempting to cultivate some worthwhile relationship in this “revolving door of a world I live in”.
Jefferies was around long before The Game hit bookshop shelves.
When the main players in The Game were still looking over their pencil cases at the popular girls on the other side of the class, Jeffries was out on the street, chatting girls up, getting their numbers and, more often than not, getting them into bed too.
The subtle, un-offensive tone of the book on how to woo women carried little weight. But Jeffries was sure it wasn’t the message that was wrong, but the way in which that message was delivered. When chatting women up he would remain subtle and understated, that was his technique after all, but in order to make money, and train other men, he had to appeal to their animal urges. “I thought: I’m going to be the most unsubtle, brash, obnoxious, loud mouth there is,” he says, inventing a character that he would play with great success – that ‘character’ was Ross Jefferies. After gambling his last 0 on a full-page ad in a magazine that extolled his pickup abilities, Jeffries got a call from the number one chat show in America at the time: The Phil Donahue Show.The thought of 4 Deep turning into 8 Deep overnight seriously frightens me to my soul.I’ve been in and out of church my entire life, but the heartache I went through last spring is what truly brought me to the foot of the cross to surrender myself and my dating life to God.I’ve never experienced online dating..hadn’t become a “thing” yet when I was still single.In all honesty, though, when the practice first started becoming mainstream, I thought that it seemed like a really fun thing to do -- picking and choosing from a bunch of interested and (allegedly) single people, then going out on “getting to know you” dates with no strings attached?
A series of TV appearances and worldwide exposure followed, leading to a surge in the sales of his audio tapes and workshops.